Brief: Make an institutional video for the brand (school material and
offce supplies). Brand payoff: we grow together.

Inspiration: There’s an OffceLink product for every stage of someone’s life.

Result: A stop-motion video using materials exclusively sold by OfficeLink
to tell a story. Nostalgia was the main tool, as we wanted to connect
happy memories to the brand, from the plasticine, crayons
and exams, to the first love, first job and first kid. And do it all over
again with a new chapter.

Creative Agency: Creative Minds